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Why Music Composition for Ads Demands a Different Creative Muscle
I spent years writing songs for bands, albums, and the occasional film score before I ever sat down to write a thirty-second spot for a car brand. The first time I opened a session in Logic Pro and saw a timeline measured in seconds rather than minutes, I felt a strange mix of relief and panic. Thirty seconds is not a limitation. It is a different kind of canvas. And that is the first lesson anyone learns when they step into music composition for ads: you have to say everyth